The “3 L’s”: Love It, Learn It, and Live It with Maxwell Roach (EP148)

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Maxwell Roach has traveled a diverse career trajectory, spanning the child care, food, technology, and education sectors and let me add, performing as a musician that we’ll talk about. He’s authored several children’s books, led a multi-center childcare organization as CEO, and served as an Operations Director and Consultant for global e-commerce tech firms. Maxwell is the founder of JonAyves Learning Club, delivering personalized instruction to students and schools worldwide. Maxwell values the need to “fill the industry gaps” by way of disruption and modern solutions.

Your WHY 

I wanted to take some time to think about this deeply. My why is driven by the belief that children possess the boundless potential to learn at any age. I firmly believe in providing them with personalized one-on-one time, as it fosters a strong connection and dedication to their growth. As an individual within the black community, I recognize the importance of having educators who share a cultural background in the school system, inspiring children by serving as role models. Reflecting on my own experiences, I understand the impact of not having such representation during my formative years. I value the combination of music and education, which I bring to the table, as it enriches the learning experience. In my pursuit, I prioritize teaching essential concepts in bite-sized formats, l attributing their success to the undivided attention and care they receive. Ultimately, my passion lies in shaping the future by empowering children to excel through personalized education and nurturing their potential.

Your story is really diverse. What is your story about being a musician? Can you share some of your experiences and how your love for music shaped your future?

I brought my love for music and its fundamental principles throughout many industries and, ultimately, into education. I hold a Bachelor of Arts degree from the University of Toronto and am certified as a Professional in Human Resources (PHRi). This has opened doors to an eclectic and wide range of opportunities, including performing as a musician and sharing stages with Beyoncé and the Rolling Stones.

Being on stage in front of tens of thousands of people is tough to beat in the areas of exhilaration, pressure, admiration, and excitement. Musicians are often lifelong friends as well because we speak the same language.

Meeting individuals who are truly gifted and talented in their craft within music and artistry, really allowed me to understand that nobody gets to a high level of functioning by just luck. You must be obsessive, detailed, hyper-focused, and resilient towards everything around you. All of these skills have transferred everywhere I’ve gone and are consistently applied to any project that I am a part of.

The greats are great for a reason, and sometimes it is to their detriment. It wasn’t until certain individuals came into my life that I truly understood the meaning of being well-rounded and appreciative of life itself. One of these individuals is Buffy Sainte-Marie. Here’s a video of my drumming with her for her song “Spirit of the Wind.”

You learn a lot from understanding how fans think, what label executives expect of artists, what they expect from band members, and how multiple personalities in a room influence each other.

This is only the tip of the iceberg, there is so much more that is acquired from these experiences. 

What is the JonAyves Learning Club? How did you come up with the name?

My wife and I have always wanted to have a family business. Personally, I’ve always felt it important for me to tie something of value to my family name. The name itself, JonAyves Learning Club,  is a combination of our children’s names, Jonah and Ayva.

The entire format of our teaching methods and the foundation of the organization came from how we taught our children to acquire knowledge in a number of areas, including math, reading, and sciences. We were then able to adapt these methods to students of our program in order to help accelerate their growth. We’ve actually begun including our children in videos, working towards a series called “Kids Teach Kids”. It’s exciting to see them explain everything that they’ve learned in their own way!

What’s next for you?

What’s next for me is all about empowering individuals, and even institutions, who want to make a difference in our future. Whether it’s in education, working with kids, starting their own businesses, or tackling big world problems, I’m here for it. In this digital age, connecting with students worldwide and giving them one-on-one attention to understand concepts better is my way of contributing to the betterment of our future. Incorporating music principles like repetition, practice, and passion for learning, I will ensure that everyone understands the significance of the “3 L’s”: Love It, Learn It, and Live It. By combining these approaches, I strive to make a meaningful difference in the lives of those I inspire and teach.

Maxwell Roach’s Contact Information

Email: info@jonayveslearningclub.com

JonAyves Learning Club Books: JonAyves Learning Club Books
JonAyves Learning Club Complete Book Listing – https://www.jonayves.com/shop

Maxwell Roach & JonAyves Learning Club
Twitter – @JonAyvesTV
LinkedIn – https://www.linkedin.com/in/maxwellroach
Facebook – JonAyves Learning Club
Website – https://www.jonayves.com

Fun Academic Kids Videos
YouTube Shorts – https://www.youtube.com/@JonAyvesTV
TikTok – JonAyves TV (@jonayvestv) | TikTok
Instagram – https://www.instagram.com/AJsHouseKids

Count By Numbers and Nursery Rhymes Videos
YouTube – https://www.youtube.com/@AJsHouseKids

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I hope you enjoyed my conversation with Maxwell Roach who is an inspirational leader with an amazing journey as a drummer and entrepreneur. It was such an honor to have Maxwell share his story and his WHY with me. Please share this podcast and the post with your friends.