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Are we growing less creative?

Creative childrenCare2’s article Are American children growing less creative? shared Tests since 1990 show a steady decline in the creativity levels of American children, despite the fact that IQ tests indicate they are getting smarter.

The focus for the last 9 years has been on increasing student achievement based on standardized tests. Maybe our children are learning how to memorize facts and increasingly doing better on spelling tests and Jeopardy games. Even the TV show “Are you smarter than a 5th grader?” encourages students to recall facts. There is no problem-solving, critical thinking or creativity involved in these activities. The 5th graders on this show are stoked when they get the answer right but there is only one right answer.

Life doesn’t always work that way. What we need are students who come up with the questions and are able to take some risks, find multiple ways to answer any of the questions or solve problems. They need to be able to think on their feet and jump in with new innovative ideas. Who knew even five years ago that people would be listening to mp3 files with an iPod or that cell phones could access the Internet. Email is old school. Now people text, use Facebook and Twitter to communicate. Traditional schools are closing because of so many reasons and, in my opinion, we need to rethink what a school is and redesign our learning environments if we want our students to be productive 21st century citizens.

About the author

Barbara Bray is a Story Weaver, empowerment coach, award-winning author, international keynote speaker and podcast host helping people turn life’s hardest chapters into their most meaningful work. As the creator of the Grow Your Why movement, she guides women, educators, and leaders to transform adversity into purpose, clarity, and momentum.

Her message isn’t theoretical; it’s lived. Barbara learned later in life that she survived childhood polio, a truth her parents kept secret so she would never see herself as a victim. That foundation of resilience carried her through multiple reinventions, including a career-ending injury and a lung cancer diagnosis that reshaped how she thinks about time, truth, and legacy.

For more than three decades, Barbara has worked at the intersection of storytelling and transformation, helping people reclaim their voice and direction. Through her books, podcast, and coaching, she challenges a common belief: resilience isn’t about bouncing back—it’s about growing forward, on purpose.