Brand Yourself

What is your Unique Selling Position (USP)? How do you stand out in a crowd or in social media so you are remarkable and different enough to get noticed by an employer or client?

You can do this by branding yourself. The job market is tough and sending thousands of resumés may not be the right way to get that “job” you want. I am older than most job-seekers but I learned some things about using the tools available to get known. I read this article from AARP and thought I’d share and adapt the tips for you.

1. Find your passion. It’s all about what you believe in and thinking and looking positive about it. Believe in yourself and what you are doing. If you do, others will too. “Accepting yourself is the most important ingredient in the self-confidence formula.”
2. Give an elevator speech.Come up with a short 60 second pitch that comes across who you are, what you do best, and why others should believe in you. Make it authentic, strong, and personal and make it stand out from your competition.
3. Validate your passion.You believe in what you are doing. You are positive about it. Find others that do to. Encourage your believers to share your passion and get the buzz out all over the place. Find your “Google Quotient” using the Online ID Calculator (www.onlineidcalculator.com) to see how many relevant hits your name generates in a web search. Use social media like Facebook, Linkedin and Twitter to build your PLN (Personal Learning Network).
4. Promote your passion. Design business cards that promote you and your brand and give them out to everyone after your elevator speech. Link to your website that promotes you also. Have all of your contact information so people can find you.
5. Come up with your look. Come up with your look and dress the part. You may have a signature accessory, color, or shoes.  Just look as professional as you can with crazy boots or wild glasses.