The Filter Bubble Disguised as PersonalizationThe Filter Bubble: What the Internet Is Hiding from You by Eli Pariser is a book I recommend reading since most of us are online, searching for information probably not aware of what is happening with our data while we click away.
"Companies like Yahoo have turned over massive amounts of data to the US government without so much as a subpoena.” ~ Eli PariserThere’s a basic problem with a system where Google makes billions off of the data we give it without giving us much control over how it’s used or even what it is.
Pariser states a profound concern "Personalization is sort of privacy turned inside out: it’s not the problem of controlling what the world knows about you, it’s the problem of what you get to see of the world. We ought to have more control over that — one of the most pernicious things about the filter bubble is that mostly it’s happening invisibly — and we should demand it of the companies we use." Go ahead and click the image below to get the book: