Username:

Password:

Forgot Password? / Help

Tag: Internet

0

The Wild Wild West

The Wild WestSomething's happening online. Does it seem like everything is safe and then you find it isn't? When you consider the Internet provides so much for free, but then you see companies that are FREE going IPO with a value of billions. Where do they make their money? Every time you sign up for free analytics, an online game in your social network, or a free online community, you agree to the Terms of Use. Have you ever read any of them before you clicked agree? Most companies do a good job posting privacy-aware policies that make it clear to users how they use their data.  What users might be doing is sacrificing ownership of their analytics data which might surprise you what that means. Definition from Wikipedia: monetization involves maximizing the revenue potential from available data by institutionalizing the capture, storage, analysis, effective dissemination, and application of that data. Said differently, it is the process by which corporations, large and small, leverage data to increase profit and efficiency, improve customer experience and build customer loyalty. The practice, although common since 2000, is now getting increasing focus as regulatory and economic pressures increase on businesses. Financial services companies are a relatively good example of an industry focused on replacing lost revenue by leveraging data. Credit card issuers and retail banks are using customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time. What does that mean for you? All you want to do is go online to learn, find information, resources or ideas, connect with others, or just to lurk and see what others are doing. There may be other reasons but it's not to give away your data. That's what you think. This is a new time where data and the ownership of data makes companies grow and get rich. The new revenue model is give it away, make it free, and then collect 150,000 points of data for each user. That's right - that's what I said. A minimum of 150,000 points of data for you. This means that your data includes:
  • contact information like your address, phone number, email address for EVERY place you ever lived.
  • credit and banking information for every credit or debit card you signed up for, loan for anything you ever signed, mortgage or rent agreements, and bank or credit union accounts.
  • record of every purchase where you used anything but cash.
  • any agreement you signed and filed: marriage, divorce, business partnerships, wills or living trust, utility bills, etc.
  • channels you watch on TV and listen to on the radio or on mobile device.
  • every time you make a phone call, location of a picture you take, or text.
  • analytics for a website for the number of hits and page views.
  • social media and all of your connections and their data points.
  • apps and activities on your mobile devices.
  • online games and how you are performing.
  • online courses and what you are learning.
  • and so many more data points from thousands of places.
  So why would any company want to know this about you? This is how they target their marketing and plan for research and development. Big budget stuff! You see if a company just relied on the activity of their clients, they wouldn't know how to project future development. Now with all the social media and mobile devices, companies can now track all of the data points. They can use the analytics of your page views and visitors on top of your own activity. Companies now need lots of data to make decisions and they need millions of users. The only way they can get that is to offer programs for free or at very low cost. You think it's a great bargain, but they are using your information to get rich. So what if you wanted to bow out of the data mining business and take all of your data points with you. It's too late. You were born and that is now recorded. You signed up for a phone some time ago. That was recorded. You made calls and each of those were recorded. I know many people who will not use the Internet or a credit card because they are concerned about someone taking their information. Sorry. It's gone already. You can take control of some of your information by doing some Internet forensics on yourself. Find out what is attached to your name by Googling your name, address, etc. But here's another thing - every time you search on Google, that's another data point connected to you. Oh my!!! I wrote this just so you are aware of what Free really means so you can make good choices when connecting online or by your mobile device for the right reasons.
0

Navigate "The Digital Waters"


Cyberbullying is a real concern for our children. Children need direction. I saw what Chris Clementi (kidsnetsoft@gmail.com), a middle school computer teacher and Google Teacher, shared about Cyberbullying. She mentioned that she is very interested in protecting children online and shared with me...

Girls on Computer"It is important that students are given the necessary tools to be safe online. This webquest is designed to give them sufficient information to make wiser choices online so that they don't become a victim to various scams and predators. It is also intended to prevent students from being cyberbullies. They need to understand the ramifications of bullying people in person or by using some digital means to torment their victims. Their digital footprint can be to their advantage if they navigate the digital "waters" with caution, expertise, empathy and wisdom."


Chris created Get Wise Online (https://sites.google.com/site/cyberwits/home)

This is a WebQuest on Internet topics where you watch videos on cyberbullying, online safety, social networks, sexting, and online etiquette and use what you have learned to create a multi-media presentation.


Chris provides examples and samples along with templates and forms. Here's an example of the final product.

Chris' website:
http://www.kidsnetsoft.com/html/home2.html

Chris' Book:
https://sites.google.com/site/techintegrationsite/

Thank you Chris for sharing this with the world!
1

Unplugged and What Happened?

I went away last weekend with some women friends and there was no Internet or cell reception. I handled it but didn't think I could. I actually enjoyed not being connected and played games. I played scrabble face-to-face and not on Facebook. I learned a new game called Quiddler. Then sprinkled in Upwords. We played as soon as we got up and all the way until the wee hours of the night. A marathon of games. While I was gone, I received over a thousand email messages, was added to 35 Google+ circles, was mentioned and linked in several blog posts, missed 3265 tweets, and not sure what else.

So this morning I just saw this Inforgraphic by Kelly Hodgkins on "what happens in 60 seconds on The Internet."
inforgraphic
— Shut down your Internet for sixty seconds and here's a sampling of what you will miss:

  • 1500+ blog posts
  • 98,000 new tweets
  • 12,000 new ads on Craigslist
  • 20,000 new posts on Tumblr
  • 600 new videos (25+ hours worth) on YouTube

I bet most of this is spam. I received a lot of spam. I think we are so connected that we almost go through the shakes if we realize we are not connected. A few weeks ago, I answered a poll about which technology can you not live without -- Internet, cell phone, TV, Laptop. I chose cell phone. Then when I didn't have cell reception, I didn't know what to do. I was thinking "who is writing me? what if I miss something? Did I get a text?"

Barbara Riding the Tricycle

  After a few hours of playing games, going for a walk, eating a nice dinner, I just enjoyed myself. While we were out at dinner, two of us pulled our phones out to see if we had any bars. We did and quickly checked our email. Does this sound like an addiction? I do have to say I was more relaxed than I had been in a long time. We slept in the next day all the way until 9am. Maybe I need to rethink my life and get a balance so I unplug more. I'm a digital pioneer who's been plugged in for a long time. I wonder how the digital natives will do without texting. How long would they be able to go? I did use my phone to take pictures.

Thank you Marilyn for taking me away to Aptos and letting me just be. I even rode her tricycle.