Free Report Explaining the Chart on Personalization
The chart on Personalization vs Differentiation vs Individualization that Kathleen McClaskey and I created has brought an enormous interest from people and organizations around the world. We also have received lots of requests for copies of the chart along with thousands of hits. So what we did was create a place to download the chart.
Now that the chart is all over, we have been getting lots of questions and requests for more information. We created a report explaining the elements of the chart in more detail and added it to the download.